Digital marketing in hindi

Digital marketing in hindi

 Digital marketing in hindi

Jaise ki hum jaante hai ki ye ug digital ka hai. Aise me yedi aapko digital marketing kya hai ka pata nahi to shayad aap dusro se thoda peechhe ho sakte hai. Hum is liye kah rahe ki hame badlate huye ug ke sath-2 chalna hai. Nahi to hum kahi peeche hi rah jayenge. Aur ye baat business me bhi apply hoti hai. Wo din beet gaye jab log door-to-door jakar apne cheejon ke baare me bataate the. Is tarah ki strategy aaj ke daur me chal pana possible nahi hai. Isase samay ki bahut barbaadi hoti hai. Kyonki it thode samay me itne saare logon tak pahuchana sambhav nahi hai.

Digital marketing in hindi

Aise  apne products ki marketing ke liye,  digital marketing hi sabse achha sadhan hai. Jisase bahut hi kam samay me companies apne targeted grahako ke nikat pahuch sakati hai. yadi ham pichhale kuchh saalo ki baat kare to ham ye payenge, ki vigyapano ka style kafi badal saa gaya hai. Pahle log apne vigyapano ko aise jagah par chalaate the, jahan par jyadatar logo ki nigah pade. Jaise ki TV, Radio, aur bahut saare offline tariko se. Lekin aaj ke daur me ye cheeje kargar nahi rahi. Kyonki aaj ke daur me aapko sabse jyada bheed kahi milegi to wah Social media aur internet. Aise me agar aap ko ek saath lakho logo tak apne vigyapn ko pahuchaana hai to aapko puraane parmpragat marketing ke fande ko chodkar, digital marketing ki taraf rukh krna padega.

Isiliye maine aaj socha ki kyon na aap sabhi digital marketing ke baare me vistar se jaankari de di jaaye. Jisase ki aapko bhi is naye concept Digital marketing ke baare me pata chale. To fir deri kis baat ki chaliye shuru karte hai, aur jaante hai ki aakhir ye digital marketing kya hai aur ye kaise kaam krta hai.

Digital marketing kya hai: What is digital marketing in hindi

Sabse pahle agar is  digital marketing word ko jaan lete hai. Digital marketing do sabdon se bana hai, Digital aur marketing, Yahan par digital means digit ya internet se hai. Dusare word marketing ka matlab buy ya sell karne se hai. Ab dono words ka matlab, jab koi apne product ya services buy ya sell krne ke liye electronic digital media ka istmaal krta hai to use digital marketing kahte hai. Jo ki traditional method se kafi alag hai. Yahan digital marketers ko alag-2 marketing campaigns taiyar kar use kisi company ke product ko sell karne me experiment krna hota hai. Unhe in marketing campaigns ko analyze krna hota hai, ki kaise cheejo ko log jyada pasand karte hai aur kinhe nahi. 

Unhe ye bhi dekhna hota hai ki kis prakaar ki cheejo ko log jyada dekhte hai. Unke attention ko kon see cheej jyada aakrshit krti hai. Aur kin cheejo ko dekhkar we product ko jayada buy karte hai. In digital campaign ko krne ke liye wo mobile messages, mobile apps, podcasts, electronic billboards, aur radio channels jaise dusre digital madhyam ko use me laate hai. 

Digital marketing in hindi

To dosto mere kahne ka matalab yeh hai ki digital marketing ek bada umbrella ke samaan hai. Jiske under hamaari saari online efforts sama jaati hai. Is digital business me mukhya roop se google search, social media, email aur websites ka istmaal kiya jaata hai.  To kahane ke matalab pahle ke mukable aaj log apana jayada samay online  ya social media par bitate hai. Jahan par ham apane vigyapno se jyada response paa sakte hai. Isiliye aajkal ka business model bhi kafi had tak badal gaya hai. 

Isiliye ab offline marketing ka use jyada na karke online marketing jyada sidhh ko raha hai. Kyonki ab to marketing ka sahi mayine yahi hai ki sahi audience se sahi jagah me aur sahi samay par connect krna hi iska uchit matlab hai. Isiliye aapko yeh sochna hoga ki, aap in logo se kaha mil sakte hai. Jisase aap apna business bada sakte hai aur iska jawab hai online.

Digital marketing itna jaruri kyo hai

Ab baat aati hai ki aakhir ye digital marketing itna jaruri kyo hai. To mai aapko ye bata dena chahta hun, ki aajkal ki ye digital media itni jyada popular hai ki aaj sabhi ke paas information ke bahut se source hai. Wo kisi samay aur kisi jagah me koi bhi jaankari le sakte hai. Ab wo jamaana nahi raha jab log text messages par depend rahate the. Aur wo wahi cheej dekh paate the jinke baare me  unhe marketers jaankari deta tha. Jaise ki ye digital media din ba din badte hi jaa raha hai. Aur isme aur jyada entertainment news, shopting aur social interatcion ho rahe hai. Aajkal consumers keval comapany ki baate hi nahi sun rahe hai, balki wo khud bhi achhe aur bure feedback jaan sakte hai.

Aajkal wo kisi aise brand par trust krna chahta hai jisme ki companies unki jarurato ko samjhe. Aur unhe unke jarurat ke hisab se cheeje dikhye jo ki wo baad me kharid sake. Unhe faltu ki show baaji me koi dilchaspi nahi hai. Unhe aise brand chahiye jinpar wo bharosa kar sake jo unke umeedo par khra utre.

Muskilen Jinhe ki digital marketers ko face krna hota hai

  1. Digital channel ka bahut upyog

  Consumers bahut saare digital channels ka upyog apne alag-2 devices me kaye tarah se krte hai. Jiske liye unhe alag-2 protocols, specifications aur interfaces ka upyog krna hota hai. Isliye unse sahi tarike se interact kr paana digital marketers ke paksh me possible nahi hota hai.

2. Competition ki intensity bad jaana

Digital channels dusre traditional media ki tulna me jyada saste hote hai jisase unka intmaal krna kisi bhi business size ke logo ke liye asaan ho jaata hai. Isliye ab consumer attention ko pana itna asaan nahi rah gaya hai.

3. Data volumes ka bad jaana

Kisi bhi digital channel me aakhirkar consumers bahut sara data peechhe chod jaate hai. In data ko handle kr pana bahut muskil hota hai. Iske sath hi sahi data ko khoj pana un data volume se ye bhi ek bahut badi chunauti hoti hai.

Digital marketing ke main assets aur tactics kya hai?

Yahan par ham digital marketing ke kuchh aise assets aur tactics ke baare me jaanenge jinhe aap shayad jaante bhi ho. Digital marketing ke assets:

  • Aapki website
  • Aapke blog posts
  • Ebooks aur whitepapers
  • Infographics
  • Interactive tools
  • Social media channels jaise: Facebook, Twitter, Whatsapp, Instagramm, youtube aadi.
  • Earned online coverage (PR, social media, aur reviews.)
  • Online brochures aur lookbooks
  • Branding assets (logos, fonts, etc.)
  • Youtube

Digital marketing ke tactics

Yahan par ham kuchh digital marketing ke tactics ke baare me jaanenge:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Inbound marketing
  4. Social media marketing
  5. Pay par click (ppc)
  6. Affiliate Marketing
  7. Native Advertising
  8. Marketing Automation
  9. Email marketing
  10. Online pr

Kya digital marketing ka istmaal sabhi business me kiya jaata hai. B2B aur B2C?

Digital marketing sabhi industry me kaam krta hai.  Agar ham apni marketing business to business krte hai to b2b business kahlata hai. Agar ham apni marketing business to consumer ke liye krte hai to wo b2c kahalata hai. 

Digital marketing ke benefit kya hai?

Digital marketing me aapke business ka saara result  jaise visitor  and purchase aapke saamne hoga. Lekin offline jaise news paper me aisa blkl nahi hai. 

Website Traffic

Digital marketing ke madad se aap yeh bhi jaan sakte hai ki kitne logo ne hamaare ads ko dekha hai. Is kaam me digital analytics software ka istmaal kar sakte hai. Isase aap yeh bhi jaan sakte hai hamaari ads kis jagah, kis devices aur kis website ke madhyam me jyada dekhe jaa rahe hai.

 

 

 

Myseotech

c 1890 amar vihar vikas kunj loni district ghaziabad utter pradesh pincode 201102

Leave a Reply

Your email address will not be published. Required fields are marked *